Short videos.
Serious punch.

Video ads that make an impact.

We make short product and social videos using AI. You work directly with Jacob and the creative team from the first idea through the final edit. Your feedback goes straight to Jacob.

Try a free video Request samples

Punch & Plot: red boxing glove, yellow comic burst and teal filmstrip — A video studio, in case the glove threw you.

01 / Portfolio

Cue the
close-up.

Tell Jacob what you’re making, and ask for relevant samples.

Made for a small screen.
Built around a clear idea.

A selection for your product

See what fits
your brief.

Ask Jacob for samples that fit the video you have in mind.

Talk about your product

02 / How we work

From brief
to first cut.

First, the brief.

Share your product, audience and message. We agree on the assets, scope and delivery date before production.

Then, the plot.

We agree on one concept, including the opening, story and tone.

Now, the action.

We produce the video with AI and review it before you see the cut. You send feedback directly to Jacob, and we make the agreed changes.

03 / Start small

Start small.
Make a scene.

Start with one free video to see if we’re a fit. We agree on the brief and direction before production.

Discuss your free trial

What’s in the free trial

The product: One product
The direction: One agreed concept
The video: One 10–15-second vertical cut
The revision: One minor revision round

Minor revisions cover caption, timing or trim changes within the agreed direction. New scenes, concepts and extra videos need a separate scope.

Subject to an agreed brief, usable product assets and usage rights. Delivery timing is agreed before we start.

Creative production only. Posting and ad spend are outside the trial. Any further work starts with a separate paid quote.

04 / Meet the founder

Meet Jacob.

Jacob Cohen-Rosenthal Founder, Punch & Plot

I’m Jacob, a software engineer and the founder of Punch & Plot. I work with a creative team experienced in video editing, storytelling and social media strategy. We make short product and social videos using AI.

I’m American and fluent in Chinese. I can also help Chinese teams create videos for US audiences.

Your next video starts here

What are
you selling?

Send Jacob a product link and tell him who you want to reach.

Email Jacob

Opens your email app.

Short videos. Serious punch.

Cue the close-up.

See what fits your brief.

From brief to first cut.